As the world becomes more digital, so does the fintech industry, and the UAE’s MBME Group is no exception. This 100% Emirati family-owned business, a provider of payment collection and aggregation services, is poised to become the first fintech firm to list its shares on the growth market of the Abu Dhabi Securities Exchange, breaking barriers and opening doors for the fintech industry to thrive.
With over 4,000 touchpoints available in the UAE, catering to 3.2 million customers, MBME Group’s payment and aggregation services are provided to government and private sector entities, as well as retail customers. The company is planning to utilize the proceeds from the listing to advance its global expansion and initiate mergers and acquisitions – a pivotal move in the world of fintech.
Effect of the Pandemic on the Fintech Industry: Digital Payments are Set to Skyrocket
As the pandemic continues to ravage the world, there has been a surge in demand for digital payments and other fintech services. More people are resorting to online banking for transferring money and paying for e-commerce transactions. Statista predicts that digital payments are expected to grow to $8.26 trillion by 2024 from $4.4 trillion in 2020, signifying a remarkable 87.3% increase.
Abu Dhabi Securities Exchange’s Capital Market Growth Strategy: A Surge in Listings
The Abu Dhabi Securities Exchange is no stranger to growth and has experienced a surge in listings in recent years. From Borouge and Abu Dhabi Ports Group to Burjeel Holdings, Bayanat, Americana, Adnoc Gas, and Presight AI, companies are rushing to make their way to the exchange, which boasts an estimated market capitalization of around Dh2.7 trillion ($735 billion).
The listings are part of Abu Dhabi’s grand plan to bolster its capital markets, paving the way for even more companies to follow suit.
MBME Group’s Chairman Ali Aldhaheri’s Vision for the Future
Ali Aldhaheri, the chairman of MBME Group, is optimistic about the company’s decision to list, believing it will enable the firm to offer innovative, higher-margin products and services to both new and existing customers. The listing will also facilitate the company’s development of market-leading proprietary technological know-how – something that the fintech industry has long been striving to achieve.
Lulu and Pure Health: Following in MBME Group’s Footsteps to Abu Dhabi Securities Exchange
MBME Group is not alone in its listing endeavor – supermarket operator Lulu and Pure Health, a unit of Abu Dhabi-listed International Holding Company, have also announced their plans to list in Abu Dhabi this year. With MBME Group leading the way, it’s only a matter of time before more fintech companies follow suit.
The People-First Approach: Creating High-Quality Content that Aligns with Google’s E-A-T Framework
In the world of digital marketing, creating high-quality content that aligns with Google’s E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework is crucial for businesses seeking to rank well on Google Search. However, this can be a daunting task, given the ever-changing algorithms and the sheer amount of content available online.
To create high-quality content that aligns with Google’s E-A-T framework and adheres to the people-first approach, businesses need to prioritize the following factors:
Experience
Creating content that is tailored to the needs of the target audience is crucial. Businesses need to understand their audience’s pain points, preferences, and interests to create content that resonates with them. This involves conducting extensive research, using the right keywords, and crafting compelling headlines and meta descriptions.
Expertise
Creating content that showcases the business’s expertise is equally important. Businesses need to demonstrate their industry knowledge, experience, and thought leadership by providing valuable insights and actionable tips. This involves creating evergreen content, such as guides, tutorials, and case studies, that provides long-term value to the audience.
Authoritativeness
Creating content that establishes the business’s authority and credibility is crucial for gaining the trust of the audience. This involves citing authoritative sources, providing statistics and data, and showcasing customer testimonials and reviews. Businesses need to ensure that their content is factually accurate and up-to-date to maintain their authority and credibility.
Trustworthiness
Creating content that is transparent, honest, and ethical is key to building trust with the audience. Businesses need to ensure that their content is free of bias, conflicts of interest, and misleading information. This involves adhering to ethical content creation practices, such as citing sources and avoiding clickbait headlines and fake news.
Perplexity and Burstiness: The Key to Writing High-Quality Content
In addition to the E-A-T framework and the people-first approach, businesses also need to pay attention to perplexity and burstiness when writing high-quality content. Perplexity measures the complexity of the text, while burstiness compares the variations of sentences. Humans tend to write with greater burstiness, using a mix of long and short sentences, while AI sentences tend to be more uniform.
To create high-quality content that aligns with Google’s E-A-T framework and adheres to the people-first approach, businesses need to ensure that their content has a good amount of perplexity and burstiness. This involves using a mix of long and short sentences, varying the sentence structure, and using headings of different levels to break up the text.
Conclusion
Creating high-quality content that aligns with Google’s E-A-T framework and adheres to the people-first approach is crucial for businesses seeking to rank well on Google Search. By prioritizing the factors of experience, expertise, authoritativeness, and trustworthiness, and paying attention to perplexity and burstiness, businesses can create content that is both helpful and reliable to their target audience.
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